September 2025 Newsletter
As September closes, we step into October - a month full of change, growth, and new opportunities.
🍂 September Reflections – and a Season of Change
Ahh, how is it October this week already?! As we wrap up September, my heart is full of gratitude.
Earlier this month, I attended a conference in Phoenix and carved out a few extra days in the sun with some of my closest friends. It was magical. We stayed at a VRBO, made delicious snacks and meals, got in some hiking and sightseeing, and shared conversations that pushed and inspired each other. For the first time in a long time, I actually felt relaxed (my watch and Oura even said so, lol).
Of course, vacation always means coming home to “catch-up mode”—fitting in everything and everyone you missed while you were gone. But somehow, we managed. And then last week, we were deeply honored to be recognized as Marshfield’s Small Business of the Year. Humbling doesn’t even begin to cover it. I am so thankful for the special people who took time out of their day to help us celebrate such a milestone.
As I reflect on all of this, I want to offer you one simple piece of encouragement: just do it.
Is there something you’ve been hanging onto? Something you’ve kept tucked away because you aren’t sure if you have the strength or courage? My question is—what do you really have to lose? More years of what if? More, I wish I had done it sooner?
When Stephanie and I opened our doors, it was just two people with big dreams and COVID looming in front of us. But we pushed on. Today, we’re the #1 real estate office in Marshfield with nine agents, four staff members, and a beautiful downtown building to call home. Who would have thought that would happen in just five years? I cringe to think of where I’d be—or the people I never would have met—had we not taken that risk.
So, as the trees shed their leaves in this season of change, I encourage you to think: What can you shed to bring in new life?🍁
Here’s to courage, gratitude, and the beauty of new beginnings.
With gratitude,
PS If you’re here for local community events or market updates, don’t worry—I’ve got you covered! You’ll find that link to my local community newsletter here. 👇
https://ashleyfredrick.nexthomehubcity.com/pages/newsletter-subscribe
📚 This Month’s Book Recommendation:
Badass Habits by Jen Sincero
If you’re looking for a no-nonsense, funny, and motivating guide to finally kicking the habits that don’t serve you (and building ones that do), Badass Habits by Jen Sincero is a must-read.
What I love about this book is that it’s not your typical dry “habit manual.” Jen has a way of combining humor, straight talk, and practical exercises that make you feel both called out and cheered on at the same time. She lays out a clear 21-day plan to create lasting change, while reminding you that habits aren’t just about willpower, they’re about identity, self-respect, and deciding to step fully into your most badass self.
It’s empowering, approachable, and packed with actionable steps you can put into practice immediately. Whether you’re trying to stop procrastinating, commit to healthier routines, or simply build more discipline into your daily life, this book will help you make it happen, with many laughs along the way.
✨Key takeaway for me:
Your habits are simply evidence of the story you’re telling yourself, so if you don’t like the evidence, change the story.
Highly recommend this one if you’re ready to shift from “trying” to doing.
A Quick Heads-Up! 🛍️✨
I love sharing things that make life easier, better, or just more fun, whether it’s in real estate, business, or everyday living. Some of the links in this newsletter areAmazon affiliate links, which means if you click and make a purchase, I may earn a small commission (at no extra cost to you!).
I only recommend products I genuinely love and think you’ll find valuable. Your support helps me continue sharing great content, and I truly appreciate it! 💙
🍂Mindset Shift of the Month: Just Do It
1. Shedding What No Longer Serves You
Tie it to the leaves falling — a reminder that letting go is a necessary part of growth. What old habits, fears, or “shoulds” can you shed this season to make space for something new?
2. Courage to Begin (Even Imperfectly)
October is a season of shorter days and cozier nights — the perfect time to start the thing you’ve been putting off. Waiting for the “perfect moment” is really just procrastination.
3. Consistency Over Intensity
Instead of giant resolutions, October can be about small, consistent steps (like Jen Sincero’s 21-day plan).Little daily actions add up to big results by the end of the year.
4. Gratitude as a Growth Tool
I encourage you to end each day writing down one small win or one thing they’re grateful for. Gratitude grounds motivation, especially when the year is winding down.
5. Reframing the Year’s Finish Line
October is the start of Q4 — not the end of the year but the runway for 2026.What if you could finish the year strong instead of coasting? What momentum could you build now that carries into January?
🌶️ Recipe Spotlight: Pineapple Jalapeño Salsa
I hope your garden treated you well this summer! If not, there’s still plenty of time to stop by the local farmer’s markets for some fresh produce. Lately, my go-to snack has been this bright, fresh, and slightly spicy salsa.
Special shoutout to my friend Steven—he made a variation of this on vacation, and now I’m hooked!
Pineapple Jalapeño Salsa
2 cups pineapple, diced
1 bell pepper, diced
¼ red onion, finely diced
1 small jalapeño, seeded & finely chopped (adjust or omit for less heat)
¼ cup fresh cilantro, chopped
1 lime, zested & juiced
¼ teaspoon each salt & pepper
👉 Mix everything in one bowl and serve with your favorite Tostitos. Perfect for game days, fall get-togethers, or just a quick weeknight snack!
🎙️ Tune Into the Leading Lane Podcast! 🚀
Join me and Steven Burch as we dive into leadership, business, and personal growth with real talk and actionable strategies. Whether you're in real estate, entrepreneurship, or just striving for more, this podcast will keep you inspired and moving forward.
Tune in and let’s lead the way!🎧✨
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